An American venture capitalist, writer, and researcher.

Emily “Em” Herrera








Her work examines how content, attention, and individuals are evolving into investable assets—spanning creator holding companies, platform economics, and the emerging market structure around digital labor. 

She builds and invests in Creator holding companies and researches policy, markets, and infrastructure shaping Creator-driven businesses. 

Emily is the Founder of the Creator Venture Accelerator and the Executive Director of the Center for Creator Policy and Research (C-CPAR), and an advisor for Stanford University’s content creator initiative called NEXT. 



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